OpenRoad + Mod7

Two pioneering organizations, together at last.

OpenRoad is pleased to announce the acquisition of creative agency Mod7.

Read the letter from our Principal

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OpenRoad is pleased to announce the acquisition of creative agency Mod7. Read the letter from our Principal.

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July 23-25 2008

It's 3am in Seattle. I have just returned from a day and night out meeting the 'movers and shakers' at Seattle's Casual Connect Games Conference. Attended this year by over 3000 professionals, a whole lot of busy people from such companies as Sandlot games ; Play First ;  Microsoft Casual Games ; EA's Pogo ; Iwin and Big Fish Games (to name a few companies) have converged on Benaroya Hall to discuss the future of casual gaming. And how does the future look? According to the Casual Games Association, the industry which was reported to have represented 2 billion dollars in revenue in 2007 looks not just bright, but optimistically stellar! In fact, projected earnings alone have been estimated this year to represent an overall increase of 20% from 2007!Furthermore, it was noted that innovations in platforms and gameplay including the hugely popular Nintendo WII, mobile, Nintendo DS as well as new experiences represented by games such as " Guitar Hero " and " Rock Band " have brought "casual" games to a whole new audience hungry for fun and engaging experiences! And that means of course that 'casual' games are becoming more and more ubiquitous with each passing year.

The Casual Connect Conference began with a good start expounding new ways of thinking in a field ready to pounce on innovative approaches. In this hodge-podge of emerging talent and business models, new deals that will revolution game play as we know it are as I¬íve come to witness, already in the works!