OpenRoad + Mod7
Two pioneering organizations, together at last.
OpenRoad is pleased to announce the acquisition of creative agency Mod7.
Read the letter from our PrincipalFacebook unveils Graph Search
Posted on January 15, 2013 in Media Culture by Mod7
Yesterday, the tech and media world held their collective breaths in wild speculation over Facebook's "big" announcement. It turns out that, while this morning's announcement may not be as dramatic as some had hoped, nor was it anywhere near as flashy as some other recent media circuses , it was a remarkable launch. In case you missed it, Mark Zuckerberg announced Facebook Graph Search, a tool that gives users new ways to slice up the wealth of data their friends generate every day. Some highlights:
- Everyone knows that the current Facebook search is practically useless. Graph Search will be (is?) light-years ahead in terms of sophistication and relevance.
- The new search feature apparently uses natural language to parse out the meaning of the query.
- Mark Zuckerberg: "Graph Search is meant to answer very specific questions like 'Who are my friends in San Francisco?'"
- Graph Search is "privacy aware", meaning that it will change its results depending on the privacy settings of the user and their connections in order to respect users' privacy.
- The service also pulls in Bing! results. Not Google? No. Apparently, Zuckerberg claims, "Microsoft was more willing to do things specific to Facebook."