OpenRoad + Mod7
Two pioneering organizations, together at last.
OpenRoad is pleased to announce the acquisition of creative agency Mod7.
Read the letter from our PrincipalFirst contacts and glasses, now hearing aids: Regulation is catching up with technology
Posted on July 19, 2012 in Technology by Mod7
The Bionic Woman... by mail order. We can make you look better, see better and—now—hear better, too. By browser and mail. No scientists required.
Audicus hopes to give the hearing aid industry the same shake-up that Blockbuster-like prescription frame and contact stores have felt with online ordering services, while attempting to elevate the form of their devices to the same place in fashion that glasses enjoy.
The convergence of industrial design advances, FDA court rulings, and the Internet is leading to a new market where self-service shopping is replacing what was formerly limited to the domain of the professional elite. Sure, you still need a prescription or an audiogram from a real professional, but the vast majority of people with average needs now have the power to control their sensory-augmentation experience.
What is interesting here is not necessarily the fact that you can go shopping for glasses and hearing aids online, but that the desires of consumers is actually starting to impact arcane legislation and policy.
/ Original inspiration: http://www.fastcodesign.com/1670189/online-service-makes-buying-a-hearing-aid-as-easy-as-getting-glasses