OpenRoad + Mod7
Two pioneering organizations, together at last.
OpenRoad is pleased to announce the acquisition of creative agency Mod7.
Read the letter from our PrincipalRead this and Medium starts to make all sorts of sense
Posted on August 20, 2012 in Media Culture by Mod7
Medium —the new publishing platform being developed by Blogger and Twitter founders—promises an "evolutionary leap" by "re-imagining publishing". Sure, in a post-dot-bomb-After-Steve-post-Facebook-IPO era it's easy to be skeptical of such lofty vision-speak, but remember that these are the guys that made lightning strike twice.
So what's so special about this product/channel/whatever? On the surface, it sounds like merely a subtle tweak in the old blog model with maybe some bigger type... right? Well, perhaps that is the brilliance of it (the subtle tweak, not the type part). Here are a few choice tidbits from this helpful (if verbose) article on Medium:
- " The shift to blogging created a wave of new individual media stars, but in a sense it just shifted traditional media brands to a new, personal level. "
- " Medium... is... structuring its content around what it calls 'collections.' "
- " Posting on Medium (not yet open to everyone) is elegant and easy, and you can do so without the burden of becoming a blogger or worrying about developing an audience. "
- " Medium doesn’t want you to read something because of who wrote it; Medium wants you to read something because of what it’s about. "
- " The space Medium occupies stands between two poles... people who want to hang out a shingle online and own their work in every possible sense... [and] people who are happy in the friendly confines of Facebook and Twitter, places where they can reach their friends effortlessly and not worry about writing elegant prose. Is there an audience between those two poles that’s big enough to build something lasting? "