OpenRoad + Mod7
Two pioneering organizations, together at last.
OpenRoad is pleased to announce the acquisition of creative agency Mod7.
Read the letter from our PrincipalNew mod7 Whitepaper: Empowering Imagination
Posted on February 11, 2009 in Media Culture by Mod7
We've written a new whitepaper for people working in the children's marketing and entertainment industries.
It provides an overview of current practices and advertising recommendations in children's online media and marketing. Current practices are commendable, while more can be done to ensure that children are not exploited. mod7 presents ideas for discussion as well as practical case studies to support those ideas.
Download the whitepaper here: Empowering Imagination: A Primer on the Ethical Imperative in Children's Marketing & Entertainment (PDF, 500 KB).
Let us know what you think!