OpenRoad + Mod7

Two pioneering organizations, together at last.

OpenRoad is pleased to announce the acquisition of creative agency Mod7.

Read the letter from our Principal

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OpenRoad is pleased to announce the acquisition of creative agency Mod7. Read the letter from our Principal.

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If you're considering creating a Flash intro page for your website, allow me to respectfully point out that an employee of  Macromedia (the creators of Flash, acquired by Adobe in 2005) provided this lovely real-world analogue.

From this article :

"When we have clients who are thinking about Flash splash pages, we tell them to go to their local supermarket and bring a mime with them. Have the mime stand in front of the supermarket, and, as each customer tries to enter, do a little show that lasts two minutes, welcoming them to the supermarket and trying to explain the bread is on aisle six and milk is on sale today."Then stand back and count how many people watch the mime, how many people get past the mime as quickly as possible, and how many people punch the mime out."That should give you a good idea as to how well their splash page will be received. That's the crux of it."

I'll file this one under "Not a best practice".

However, that's not to say there isn't precedence for proper application of the splash page (in cases where there's just no way around it). In fact, this article has some good examples.

We're not dogmatic and inflexible, but these are the exceptions to the rule. (Notice the word rule is used).

Thanks to The Oatmeal for bringing this article to our attention.