OpenRoad + Mod7
Two pioneering organizations, together at last.
OpenRoad is pleased to announce the acquisition of creative agency Mod7.
Read the letter from our PrincipalOpenRoad + Mod7
OpenRoad is pleased to announce the acquisition of creative agency Mod7.
Read the letter from our PrincipalPosted on August 10, 2006 in Off-Topic by Mod7
An excerpt from Was It Done With a Lens, or a Brush? - New York Times :
H.D.R. is one of many digital darkroom techniques catching the fancy of amateur photographers. With the rising popularity of digital single-lens reflex cameras and more powerful personal computers has come a growing interest in visual experiments.At the same time, software makers like Adobe are increasingly automating many of those processes, including H.D.R. While they may not always be straightforward, tricky digital techniques no longer require months of experience or hours of study.
Although H.D.R. photos are often compared to paintings, they are an attempt by software makers to allow photography to more accurately mimic human vision.