OpenRoad + Mod7

Two pioneering organizations, together at last.

OpenRoad is pleased to announce the acquisition of creative agency Mod7.

Read the letter from our Principal

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OpenRoad is pleased to announce the acquisition of creative agency Mod7. Read the letter from our Principal.

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PageWoo is building the "intelligent mobile advertising platform" that marketers have been waiting for. What it claims it will do when ready:

  • Ads are both location-aware
  • Ads are weather-aware (!)
  • Customer lifetime value analytics
  • "Mobile content generation engine" (basically, generate more content without much more work)
  • Multi-image and A/B color testing

It also seems that it will integrate with a variety of mobile ad networks. Cool.

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