OpenRoad + Mod7
Two pioneering organizations, together at last.
OpenRoad is pleased to announce the acquisition of creative agency Mod7.
Read the letter from our PrincipalPageWoo: that wetness you feel is marketers salivating.
Posted on October 26, 2012 in Technology by Mod7
PageWoo is building the "intelligent mobile advertising platform" that marketers have been waiting for. What it claims it will do when ready:
- Ads are both location-aware
- Ads are weather-aware (!)
- Customer lifetime value analytics
- "Mobile content generation engine" (basically, generate more content without much more work)
- Multi-image and A/B color testing
It also seems that it will integrate with a variety of mobile ad networks. Cool.