OpenRoad + Mod7
Two pioneering organizations, together at last.
OpenRoad is pleased to announce the acquisition of creative agency Mod7.
Read the letter from our PrincipalPowered By Chocolate Milk Website
Posted on March 01, 2013 in Design by Mod7
BC Dairy Association is a non-profit that raises awareness of the milk industry in BC and delivers innovative nutrition education programs.
Their Powered by Chocolate Milk initiative inspires athletes to achieve top performance by drawing on a network of professionals that share their stories and encourage each other. The website is the main hub of activities, a central touch point for blog posts, videos, news, and social media channels like Twitter and Facebook.
Understanding that the core athletic audience would likely access the site while unchained from their desks, Mod7 designed the site to adapt responsively to mobile devices. This ensured a clean experience that was universally-accessible from smartphones to desktops.
The body needs to recover after heavy exercise. A key message is that chocolate milk is a great option for post workout recovery. It has carbs to help refuel the body, protein to repair muscles, and fluids with electrolytes to rehydrate. Plus, it's relatively inexpensive, accessible and available. To help understand the concept of "recovery", Mod7 created a simple interactive tool that distilled a wealth of information within a friendly infographic. Users can compare chocolate milk to a variety of other popular recovery beverages: sports drink, white milk, fruit juice, and water.
The Powered by Chocolate Milk website, designed by mod7, creates the framework for an engaged niche community while educating about the nutritional value of chocolate milk for pro athletes and heavy exercisers. It is fully integrated into BC Dairy's unified digital platform, and all aspects of the site—from featured videos to the drinks in the infographic—are CMS-controllable.