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Read the letter from our PrincipalReal athletes don't Tweet! (All the time)
Posted on July 24, 2012 in Media Culture by Mod7
An Associated Press story has been making the rounds lately. Apparently, head organizer of the 2012 Olympics and two-time Olympic gold medallist, Sebastian Coe, is advising athletes to stay off the social sauce as they head into competition.
"I have found quite a close correlation between the number of tweets at competitive times and the level of under-performance"
Ouch!
Not sure which scientific study Mr. Coe is citing in his statement, however it's not a stretch to see the logic behind it. Social media (and media in general) seems to make us anything but focused. And it has been suggested that it even impacts our sense of happiness and well-being. With so much on the line in pursuing that elusive Olympic gold, can you even afford the least little bit of diversion or emotional seesawing?
Clear head-space aside, the British Olympic Association has released some sensible guidelines on the subject of social media and athletes. It reminds its athletes that perhaps broadcasting your winning strategy and performance to the world (including to your rivals) is probably not the best idea.
But does BOA really think social media is "bad"? It's clear that the BOA recognizes that the era of social media is here. And so, when in Rome... make sure you at least have some digital guidelines for your team.