OpenRoad + Mod7

Two pioneering organizations, together at last.

OpenRoad is pleased to announce the acquisition of creative agency Mod7.

Read the letter from our Principal

No thanks, continue to website

OpenRoad is pleased to announce the acquisition of creative agency Mod7. Read the letter from our Principal.

toggle mod7

Optical Tone-Dynamic Color Composition(Tsutomu Mutoh, Researcher at the International Media Research Foundation)

In his collective work, "Cathedrale de Rouen", Monet captures the effect of changing light conditions on the same scene. Citing this work as the main influence for this project, Mutoh purposefully takes the concept one step further to manipulate our perception of colour in a controlled environment. The result is a visually compelling interactive piece that appeals to all.

Imagine four opaque, freestanding, barbell-like instruments arranged equidistantly from each other and partially enclosed in a three-sided room. Each are weighted such that the instruments return to their original, upright positions in an inverted, pendulous manner.

When interacted with, the instruments are meant to look like "...globes emitting color...floating and flying in the dark." A three-axes acceleration sensor embedded in each bottom-weighted globe detects the motion of the top globes. The data generated is input into an "Optical Tone Algorithm" which determines the LED colour output of the top globes. Rotation adjusts hue, whereas swing adjusts brightness.

Each wall has a different pattern in a colour composition determined by the algorithm. The wall colour changes wherever light hits it and is determined by the colour of the light emitted by the globe and the wall's pattern.

Slightly confusing? Just look at the pictures here.

  • Tags

No comments

Leave a comment. All fields required.


  1. Please solve the following math question: 2+2=?