OpenRoad + Mod7
Two pioneering organizations, together at last.
OpenRoad is pleased to announce the acquisition of creative agency Mod7.
Read the letter from our PrincipalInteresting social media stats on Olympics brand campaigns: 2008 vs. 2012.
Posted on July 31, 2012 in Media Culture by Mod7
This interesting infographic by Pappas Group explores the radical shift in the importance of social media to brands advertising during the Olympics, as well as the explosive growth of social media from 2008 to 2012. To us, it really demonstrates the ever-maturing stable of social media channels most commonly-used by the major brand advertisers. Some key highlights from the infographic:
Twitter Users
- 2008: 6 million
- 2012: 500 million
Facebook Users
- 2008: 100 million
- 2012: 900 million
YouTube views per day
- 2008: 133 million
- 2012: 4 billion
Channels used by top Olympic sponsors
- Corporate Site: 100%
- Corporate YouTube: 82%
- Corporate Twitter: 73%
- Corporate Facebook Page: 73%
- Microsite: 45%
- Hashtag: 36%
- Facebook Campaign Page: 27%
- YouTube Campaign: 27%
- Campaign Twitter Handle: 27%