OpenRoad + Mod7
Two pioneering organizations, together at last.
OpenRoad is pleased to announce the acquisition of creative agency Mod7.
Read the letter from our PrincipalThe next revolution in social networking will be goal-oriented groups.
Posted on July 11, 2012 in Media Culture by Mod7
Are you Facebook friends with your neighbour? Here's an interesting Wired article on the rise of "neighbourhood social networks" like Topix and Nextdoor.
While the prediction that social media will splinter into smaller and smaller affinity-group-like clusters is not new, what is new here is the notion that goal-oriented groups of "non-friends" will rise up to effect real change at a very local level. And here, like with the Arab Spring , technology will not create the change but will rather be the catalyst, or framework, for enabling ad-hoc organization resulting in quick action.
This hyper-local networking is something to keep an eye on as it develops.
Read the article for more great links and information: http://www.wired.com/business/2012/07/neighborhood-social/