OpenRoad + Mod7
Two pioneering organizations, together at last.
OpenRoad is pleased to announce the acquisition of creative agency Mod7.
Read the letter from our PrincipalSurely, this must be a joke...
Posted on January 06, 2007 in Media Culture by Mod7
"Dubai-based real estate firm Omniyat Properties plans to construct a tall building in Dubai modeled after the Apple iPod. The name of the 24-story tower: iPad."
After decades of consumer products being driven by architectural form (IKEA, Modernism, cheap Eiffel tower statuettes), will pop consumerism drastically drive the form of architecture in a clearer (or shallower) public dialogue? And what happens to the meaning of the building when the iPod is no longer the public's object of desire?
I guess this isn't a whole lot different, in concept, from past pop architectural "icons": Longaberger HQ , Mmmm... , Lucy , Dino.