OpenRoad + Mod7
Two pioneering organizations, together at last.
OpenRoad is pleased to announce the acquisition of creative agency Mod7.
Read the letter from our PrincipalThe Calcium Calculator™ moves people from assessment to action.
Posted on December 14, 2012 in Our Work by Mod7
Many people don't get enough calcium in their diet and this can lead to problems down the road, like osteoporosis. The nutrition educators at BC Dairy designed a brochure to help people assess their own daily calcium intake and figure out ways to adjust their diet to include more calcium if needed. While the brochure was effective, its reach was limited and BC Dairy wanted to make sure that the message gets out to a broader audience. So they approached Mod7 to create an online experience.
Mod7 developed the interactive version of the Calcium Calculator™, which incorporated the teaching principles of the brochure but added interactivity, making it a more fun and exploratory experience.
The application is placed in a kitchen setting, offering both context and opportunities for exploration. The user can access tips and information by rolling their mouse over element in the kitchen and exploring the different meals and foods. Users can also use an intuitive interface to create a plan that meets their calcium intake by dragging and dropping high-calcium food ideas onto a list.
After thinking about their day and creating a plan, the user can then print out their personalized plan, to hang on their refrigerator or desk at work as a reminder.
By incorporating a variety of interactions and thinking processes--visual reinforcement, self-evaluation, analysis, free exploration, discovery--the user connects more closely with the content, and the learning becomes fun. Calcium Calculator™ is a bilingual application (French and English).
And did you know broccoli has calcium? Yeah, weird.