OpenRoad + Mod7
Two pioneering organizations, together at last.
OpenRoad is pleased to announce the acquisition of creative agency Mod7.
Read the letter from our PrincipalOpenRoad + Mod7
OpenRoad is pleased to announce the acquisition of creative agency Mod7.
Read the letter from our PrincipalPosted on September 17, 2010 in Official News by Mod7
How can your brand engage someone for 30 minutes at a time, over and over again? Sounds like a marketer's dream? We've done it.
Yes, that's the average time spent per user in our game for the BC Dairy Foundation (29 minutes and 27 seconds actually). Can a 30 second commercial spot do that? Can a microsite do that?
The BC Dairy Foundation, mod7, and our Titanium Chef game lead off a CBC News article about games that persuade. In it, David Edery is quoted as saying, "I'm amazed that there's any advertiser that doesn't invest a substantial portion of their advertising budget in games." We agree.
Be sure to read the article for more interesting perspectives on this.