OpenRoad + Mod7
Two pioneering organizations, together at last.
OpenRoad is pleased to announce the acquisition of creative agency Mod7.
Read the letter from our PrincipalUsing games to inspire kids' interest in art
Posted on February 01, 2013 in Design by Mod7
Great clients can inspire great ideas. The Vancouver Biennale inspires the public by bringing important sculptures from around the world to Vancouver. The bi-yearly exhibition enriches public spaces and engages schools through a variety of programs.
When the Biennale wanted to reach children aged 8 to 10, they turned to mod7 to help develop a game for understanding. They wanted children to engage with the sculptures to: learn about the artist, learn about the materials, and learn about the ideas and inspiration behind a particular sculpture.
The result was the K-Crew Detectives : a tongue-in-cheek, story-driven game that allowed children to find "clues" about a particular artwork that had been stolen and then synthesize a solution to help police catch the thief.
Once the game was completed, children were presented with a bonus mission that encouraged them to visit the actual sculptures (with their parents) and collect real-world clues. Those that completed the bonus mission were able to redeem their solution for a free poster of the game's world.
