eBay joins the 21st century

After a decade of minor design tweaks and resistance to UI change (and with good reason), eBay goes all Pinterest on us, with a reboot to its brand and website interface. They even have a fancy microsite about it.

Some highlights:

• Streamlined navigation, a "cleaner, more contemporary and consistent experience".
• Now they have—gasp—a feed! Which you can personalize by—what?— following retailers.
• Etsy -inspired, crafts-person-y retailer profiles aimed at connecting buyers and sellers.
• Accelerated checkouts by linking eBay and PayPal accounts.