PageWoo is building the "intelligent mobile advertising platform" that marketers have been waiting for. What it claims it will do when ready:
- Ads are both location-aware
- Ads are weather-aware (!)
- Customer lifetime value analytics
- "Mobile content generation engine" (basically, generate more content without much more work)
- Multi-image and A/B color testing
It also seems that it will integrate with a variety of mobile ad networks. Cool.