Posted on September 17, 2010 in Official News by Mod7
How can your brand engage someone for 30 minutes at a time, over and over again? Sounds like a marketer's dream? We've done it.
Yes, that's the average time spent per user in our game for the BC Dairy Foundation (29 minutes and 27 seconds actually). Can a 30 second commercial spot do that? Can a microsite do that?
The BC Dairy Foundation, mod7, and our Titanium Chef game lead off a CBC News article about games that persuade. In it, David Edery is quoted as saying, "I'm amazed that there's any advertiser that doesn't invest a substantial portion of their advertising budget in games." We agree.
Be sure to read the article for more interesting perspectives on this.