Coca-Cola gets it: The future of marketing is content.
Posted on November 28, 2012 in Media Culture by Mod7
Coca-Cola Latin America gets it: The future of marketing is content (among other things, but that's for a different post).
Teaming up with National Geographic, the sugary soft-drink maker amps up its "Happiness" and " Live Positively " platforms with a series of documentaries called " ViviendoPositivamente ". The series features people who have overcome "social, environmental and economic challenges to make an impact on their communities."