Blog Entries Posted in Our Thinking

A brand creates its own photo-sharing app to take on Instagram and Facebook? If it were almost any other brand, we'd be scratching our heads and…

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The US election in 2012 was a very different experience for many people than in 2008, largely thanks to how social media has insinuated itself…

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Without any training or instruction, illiterate kids in Ethiopia who have never even seen a computer learn to operate and even hack a tablet within…

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PageWoo is building the "intelligent mobile advertising platform" that marketers have been waiting for. What it claims it will do when ready:Ads are…

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There weren't too many surprises at Apple's big event Tuesday. The romance, the allure, the mystery... gone. The honeymoon is over (but it did last a…

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After a decade of minor design tweaks and resistance to UI change (and with good reason), eBay goes all Pinterest on us, with a reboot to its brand…

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Xbox Music is Microsoft's latest initiative (remember Zune ?) aimed at grabbing back some market share from... well, from everyone else, really. And…

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Trend watch: Niche Social NetworksCrohnology is the "...most robust and powerful Q&A Platform out there for Crohn's & Colitis.". Here's the skinny:One…

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Kickstarter announces they are "not a store". In an effort to highlight the (not-always-obvious) risks that their audience faces when backing creators…

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Here's the skinny:You know who has some spare time on their hands to change the world? The unemployed.Benetton's take on the CSR glamour project is…

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OpenRoad is pleased to announce the acquisition of creative agency Mod7. Read the letter from our Principal.

Blog Entries Posted in Our Thinking

Only Coca-Cola would have the cans to launch their own photo-sharing app.

Social Media and Election 2012

Child, teach thyself

PageWoo: that wetness you feel is marketers salivating.

iPad mini and other—yawn—oh, excuse us!—new product announcements

eBay joins the 21st century

Microsoft goes after music. Again.

Healthy Labs creates a niche social network for people with Crohn's Disease

Kickstarter clamps down with new rules that clearly delineate the backer-creator relationship

Benetton's ingenious social media campaign supports positive change, taps into the zeitgeist

Two pioneering organizations, together at last.

OpenRoad is pleased to announce the acquisition of creative agency Mod7. Read the letter from our Principal.