OpenRoad + Mod7

Two pioneering organizations, together at last.

OpenRoad is pleased to announce the acquisition of creative agency Mod7.

Read the letter from our Principal

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OpenRoad is pleased to announce the acquisition of creative agency Mod7. Read the letter from our Principal.

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Pioneering the Digital Narrative

Posted on July 25, 2013 in Our Thinking by Wil Arndt

The world is suddenly awash in data and content. And it gets overwhelming. Today's narrative is decentralized, personal stories can begin and end anywhere. Content creation has changed. We believe carefully-crafted, curated digital stories give meaning to data, reinforce our collective identity, and offer context for an individual and for the whole group. Find out how we've been pioneering the digital narrative since 1999.

Games that make a statement

Posted on February 10, 2013 in Design by Mod7

Games aren't just for playing. They're a medium for sparking ideas and making social commentary.It was close to Christmas in 2011... time once again…

Coca-Cola Latin America gets it: The future of marketing is content (among other things, but that's for a different post).Teaming up with…

Social Media and Election 2012

Posted on November 07, 2012 in Media Culture by Mod7

The US election in 2012 was a very different experience for many people than in 2008, largely thanks to how social media has insinuated itself…

Child, teach thyself

Posted on November 05, 2012 in Design by Mod7

Without any training or instruction, illiterate kids in Ethiopia who have never even seen a computer learn to operate and even hack a tablet within…

Kickstarter announces they are "not a store". In an effort to highlight the (not-always-obvious) risks that their audience faces when backing creators…

Fantasy Election '12  is an experiment by MTV aimed at getting "us closer to the democracy we deserve." Its goal is to improve political…

Using real data about sex and drugs, an assistant professor of epidemiology at Brown University was able to create a detailed computer model that…

The City of Vancouver launches new $3 million website

Posted on August 10, 2012 in Design by Mod7

The City of Vancouver just launched their new  website, which cost the citizenry $3,000,000. Does that sound like a lot of dough? A handful of…

When your audience is on the move by definition, it makes good sense to reach them with a digital platform that's mobile-friendly. Pedal…